Future Thinking - Global Market Research

Concept Testing

We test the potential of your ideas to generate sales, with our unique screening approaches, with volumetrics built in. Whether Early Concept Screening or Full Concept Testing, we identify the power of your ideas to generate profitable sales for your business.

Pack Optimisation

Our pack testing approaches utilise the latest 3D technology to enable packs to be screened and optimised online and face to face. Over £2b of brands packs were optimised by us in the last 12 months.

Product Testing

We work with the biggest global brands to deliver new products which delight consumers. Identifying future sales, developing new flavours, line extensions which deliver more sales, optimising price and helping to deliver superior packaging.

Volumetric Forecasts

We forecast the impact of your new product launch, validated to +/-9% globally. Whether product, pack or concept, we provide the forecast and the consultancy to help you launch your product with the maximum possible volume.

Shopper Insight

Using real and virtual reality stores, we identify the optimal store and category layout, helping you understand the vital supermarket sales channel. Our experts guide our clients to better retail strategies which improve sales.

Customer Experience

Maximising the customers experience with your product and service is critical, and our team have the tools to measure and optimise that experience, helping to drive repeat purchase and profitability. We work in transport, retail, financial, education and local government.

Social Media

With over 500m users, Facebook continues to gather pace as the online meeting point. With our friends at Simply Zesty, we are building Social Media into our techniques to provide better sample, faster and more interactive research.

Qualitative Research

Mimosa is our bespoke qualitative agency, working across our NPD and Customer Satisfaction teams, utilising Social Media when appropriate.